What are cookies?
in order to enhance our services, our website uses cookies. Cookies are small files that store information in your internet browser and are commonly used to distinguish individual users. However, the user is not identifiable based on this information. Cookies help e.g.:
- to secure due functioning of our website in order for our customers to purchase our services as easily as possible;
- to remember our customers' login information so they don't have to enter the login information each time they visit our website;
- to monitor which pages and features the website visitors use most often; this helps us to make our offer to measure to our customers;
- Cookies help us monitor which advertisements are most often viewed by the visitors so that they don't always see the same advertisement while visiting the website, or see advertisements for items they are not interested in.
For more general information on cookies see e.g. this (Wikipedia).
What cookies we use
Cookies used on our website can be divided into two basic categories according to their expiration. Short-term "session cookies" are only temporary and stay in your internet browser only until you close the browser; long-term "persistent cookies" remain stored on your device for much longer or until you manually delete them (the expiration of the cookies on your device depends on the settings of the cookie itself and your browser settings).
in terms of the function that each cookie performs, a cookie can be divided into:
- Conversion cookies - allow us to analyse the performance of different sales channels,
- Tracking cookies - (sledovací) in combination with conversion cookies they help us analyse the performance of different sales channels,
- Remarketing cookies - used to customise the content of advertisements and target correctly,
- Analytical cookies - help us improve user experience of our website by finding out how visitors use it,
- Essential cookies - essential for basic web functionality.
Some cookies may collect information that is subsequently used by third parties and that, for example, directly supports our advertising activities (so-called "third-party cookies"). For example, information about products purchased by visitors on our website may be displayed by an advertising agency so that we can customise the display of our internet advertising banners on the websites you visit. However, you cannot be identified base on this information.
We use the following cookies on our website:
| Publisher / Cookies’ name | Type | Expiration |
|---|---|---|
| Google Analytics | Analytical, Tracking | 14 months |
How to block the use of cookies
the use of cookies can be set up in your internet browser. Most internet browsers automatically accept cookies by default. You can block cookies or set to use only certain cookies in your internet browser.